Introducing the Westin Well-Being Movement, featuring New Partnerships, Programs and a Dedicated Council of Wellness Experts.
Nusa Dua, Bali, April 2014… The Westin Resort Nusa Dua, Bali has opened its doors to the public as part of the global launch of the Westin Well-being Movement, a campaign designed to enhance the well-being of guests and associates around the world. This year-long initiative, $15 million campaign will introduce a string of innovative partnerships and programs across Westin’s six brand pillars: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well.
The official launch last week coincided with the International Day of Happiness and Well-being and the Spring Equinox – traditionally recognized as the season of renewal.
From March 21 to 28, The Westin Resort Nusa Dua, Bali welcomed guests, associates and consumers to experience the brand’s signature well-being programs. A major Sales Blitz was carried out to communicate details about the Westin Well-being Movement to key clients. This involved associates visiting local agents dressed in sports wear by New Balance and Heavenly Waffle Weave Bathrobes to convey the message that the resort taking wellness to the next level.
Also during the week, every associate had the opportunity to stay overnight at the resort and sleep on a Westin Heavenly® Bed that features 8 unique layers of comfort. They enjoyed SuperFoodsRx® meals and participated in a number of inspiring activities including a session of Yogic Stretching for a health-enhancing start to the day. This incentive was to heighten overall understanding of the brand initiatives that are directly related to wellness.
The Westin Resort Nusa Dua, Bali is one of 200 Westin Hotels & Resorts around the globe to invite guests and non-guests to experience a world of well-being. On March 28, an uplifting exhibition was hosted in front of Bali Collection lifestyle complex between the hours of 6 pm and 8 pm. Interactive displays were set up to introduce the six brand pillars wellness.
A video showcased the resort’s recent transformation journey followed by a 15 minute session of breathing exercises. A Heavenly® Bed was elevated over a pond for everyone to see and appetites were satisfied with a tasty array of light bites prepared at a live cooking station at the Food & Beverage marquee. There was also a photo booth, fun quizzes and a well-being commitment board for guests to sign. In addition, a social media table was set up with the aim to generate a buzz about the Westin Well-being Movement through Facebook, Twitter and Instagram.
“The Westin Well-being Movement reinforces our deep commitment to preserving wellness in travel and we are at the forefront of bringing feel-good initiatives to guests. We are taking the necessary measures to anticipate the needs of the next generation of travelers who will certainly be more focused on wellness and sustainability. Most importantly, through this innovative movement we are not only reaching out to guests but also encouraging associates to embrace a better quality of life,” comments Mr. Bipan Kapur, Managing Director of The Westin Resort Nusa Dua, Bali.
Mindfulness and Meditation Pioneer Checks-In to Westin Hotels
The Westin Well-being Movement will launch globally with Headspace, its first new partnership of 2014 aimed at helping guests “feel well.” Headspace founder and meditation pioneer Andy Puddicombe, will lead the charge as the authority for the brand’s “Feel Well” pillar and is the first appointee to the Westin Well-being Council – a diverse advisory board composed of renowned thought leaders, each of whom aligns with a specific wellness brand pillar. Westin is the first hotel brand to launch a brand-wide mindfulness and meditation program and through its new partnership with Headspace will help guests to “feel well” by providing customized content through a dedicated space on Westin.com including videos and seven custom meditation exercises. Specifically curated for Westin guests, the program was designed to address the needs of both leisure and business travelers, pre and post-stay and including programs to help guests get ready for the journey, sleep, switch off from work, how to use technology mindfully and more. Westin will also introduce Headspace modules that were developed exclusively for its associates around the world to help promote wellness in the workplace.
The Westin Well-being Movement is a natural extension of brand’s historic commitment to health and wellness. The inspiration for the brand’s wellness strategy, the iconic Heavenly® Bed (Sleep Well) is beloved by guests and lauded as one of hospitality’s great innovations. Westin’s global partnership with SuperfoodsRx (Eat Well) offers guests food that fuels the body with rich antioxidants and tastes great. WestinWORKOUT, RunWESTIN and Westin Gear Lending with New Balance (Move Well) together pack a formidable punch and offer guests a holistic fitness solution. The brand’s nature-inspired design, signature sensory welcome and Heavenly Bath and Heavenly Spa (Feel Well) offer a relaxing respite from the rigors of travel. Tangent (Work Well), the innovative workspace concept modeled to support today’s mobile traveler, is receiving rave reviews and high usage from guests. Westin Weekend (Play Well) signature experiences are designed to let guests escape, discover and relax without all the hassles and restrictions other brands impose. The brand’s new digital destination guide, Westin Finds from AFAR, provides guests with uniquely curated travel experience.
For more information on the Westin Well-being Movement and The Westin Resort Nusa Dua, Bali, please visit www.westinnusadua.com and www.facebook.com/westinbali or follow the property on www.twitter.com/westinbali
About Westin Hotels & Resorts
Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly Bed®, delicious SuperFoodsRx® and WestinWORKOUT® studio – have been designed with the guests’ well-being in mind. Westin hotels,with more than 190 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest® (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com